Each year, there are more than 10,000 trade fairs. It is crucial to stand out and showcase your product in order to get attention and return on your marketing investment.

 Video is a great way to demonstrate, showcase and grab the attention of buyers. A tradeshow video is very different from a video produced for commercial, corporate or online purposes. For professional tradeshow videos, you can also choose https://taitmedia.com/

Tradeshow Video

The components of a good tradeshow video :

  • Video must be able to speak for itself, without the aid of audio. Tradeshows can be noisy and distracting, so people won't hear the narration.

  •  Bold and powerful text copy is a great way to communicate action and highlight your product or service. 

  • Visual appeal is key. The story should be told by pictures, by a narrator. Your video should grab the attention of the viewer within seconds.

  • Keep it short and simple. Tradeshows can be very busy and provide a lot of visual stimulation.

  •  The ideal is a one- to three-minute loop. Get the attention of the viewer and get straight to the point.

Although you can repurpose videos from corporate, commercial, or online viewings, they will need to be edited to work in a tradeshow setting. The best way to maximize your tradeshow investment is by using video in the right way.