Bulk sharing of commercial messages with certain groups of people using e-mail is known as e-mail marketing. Every email addressed to potential customers is under an email marketing strategy.  

This is intended to build trust, loyalty, and brand awareness among consumers. Email marketing is a great tool for businesses who want to expand, attract, engage or grow their customer base. You can build a loyal customer base following a well-planned email marketing strategy. You can check out https://www.pebblepost.com/ for getting more knowledge about email marketing and business growth ideas.

Let's look at 3 types of Essential Email Marketing:

1. Newsletters – Publications that are distributed regularly which are shared with a group of customers are under new letters. Newsletters are sent to readers who have chosen to receive updates from certain organizations.  

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2. Transactional – When you buy a product or make a reservation, an email is generated to confirm your transaction. Therefore, Transactional Letters are letters sent after certain actions have been triggered. This is the most interesting type of email.  

3. Direct Email – This is an informative email that is used to educate about new products, sales, and special offers. Direct Email Marketing provides detailed information using product links, coupons, catalogs, and sales leaflets, to promote business growth.

Email marketing is important for several reasons. Because businesses around the world are constantly changing, a fast response is needed by consumers. Promotion and marketing of letters are inexpensive and does not require much investment.

Email marketing is a targeted, measurable and cost-effective marketing tool. With the internet expanding its wings rapidly, it has become the main medium for carrying information. So, don't underestimate the power of email marketing, because organized email marketing campaigns have the potential to grow your business in an extraordinary way.  

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