Articles tagged with: incentivized marketing

Should You Outsource Your Incentive Marketing Campaigns?

When considering your options for advertising, you may come across a tempting incentivized marketing platform. The problem with these platforms is that many of them simply don't work very well. How do you determine which incentive marketing platforms are worth your time and effort? How can you tell which ones are likely to earn you the best results?

First, you need to understand how to measure your results. It's easy enough to look at traditional metrics like customer response and revenue. However, you need to be much more strategic about where incentive marketing offers should appear and when. Most importantly, you need to make sure that you are offering incentive marketing offers that can be understood by your target audience.

How should you evaluate an incentive marketing platform? In most cases, you need to look to see if the marketing system is able to provide a clear and measurable return on investment. What does the system bring you (i.e., increase in average order value)? Does it provide tangible benefits to users who make use of your platform?

What's the track record of in-house incentive marketing campaigns? It's important to remember that the costs of starting an incentive marketing campaign are relatively low compared to the costs of launching a new product or service on the market. But an in-house campaign also has its limitations. For one thing, it will only work if your own employees are highly motivated. Similarly, an in-house campaign will only be as effective as the people who run it. This means that you might need to recruit new talent and train them to run your incentive marketing campaigns in-house.

A far better option than an in-house incentive marketing program is to outsource the work. A good incentive marketing company can help you leverage your own employees' expertise while offering you excellent rates and various options. By working with an outside firm, you can avoid many of these problems. Additionally, an expert incentive marketing company can give you assistance and guidance as you work to create an incentive program that works best for your business.

The other consideration when outsourcing incentive marketing platforms is whether you'll have enough data to effectively evaluate the effect of your program. Some incentive marketing platforms, for example, have built-in consumer survey features that allow you to receive detailed information from your customers in exchange for small fees. Such information can include things like which free product they bought, which incentive they best respond to, and so forth. Knowing what these people want, will allow you to tailor your incentive program to them in the future.

You also need to make sure that you'll be able to effectively manage your incentivized marketing platform. It's tempting to try to use as many different people and departments as you can to coordinate everything. That said, if you want to provide top-notch service and results, you might wind up hurting your business. If you hire the wrong consultant, for instance, you might find that your incentive marketing offer isn't as effective as it could have been. Ideally, you should work with only one person at a time who knows how to leverage the right customer information and deliver the most efficient service.

Ultimately, your best option for managing incentive marketing campaigns is to outsource them. An expert consultant will give you the ability to focus on the quality of your products or services, which will pay off handsomely in the end. Plus, if you ever decide that it's time to bring in an outside firm to manage your incentive marketing platforms, you'll know that you're already equipped to handle all of their needs. Incentive marketing campaigns shouldn't be a burden, but rather something that allows you to truly earn a return on your investment.

Is Online Sweepstakes A Good Way To Attract People To Your Website?

It is no secret that the success of incentivized marketing in affiliate marketing can be attributed to the existence of the internet. The internet has truly opened up our access to the next level of consumerism, and incentive marketing has certainly made the most of this huge opportunity.

Online affiliate marketers have come up with an assortment of ways that they can utilize this new medium to their advantage. Incentive marketing involves the offering of a reward-worthy product in exchange for a purchase made by a consumer on the affiliate's behalf.

Incentive marketing requires both the "consumer" and the "retailer." The "consumer" is the potential customer who is making the purchase, and the "retailer" is the person or company that purchases the product and delivers it to the consumer.

The consumer may not need the product. Incentive marketing products are designed to be purchased by the consumer. When the product is needed, the "retailer" is likely to make the purchase.

Incentive marketing has been proven to be effective for many years, and some companies have spent years in research and development in order to improve their methods. Some companies even go so far as to offer a free trial period in order to get to know the market, but just because you offer a free trial period doesn't mean that you are going to be successful.

This type of incentive marketing should only be used when the company is sure that the consumer will use the product, and the offer includes a money back guarantee. The money back guarantee should also be valid, and should be available at all times. Otherwise, the consumer is likely to lose money, or spend more money on products that will not meet their needs.

Incentive marketing can also come in the form of prizes or bonuses and there are a variety of ways that rewards and bonuses can be offered. One such way to achieve the right kind of incentive marketing is through the use of an online sweepstakes.

Sweepstakes allow the consumer to enter the competition without ever having to leave the comfort of his home. The consumer enters the competition by entering his email address and using a "call to action" phrase such as "enter my sweepstakes to win a chance to win a brand new bike!" The prizes can be anything from an iPod, a new laptop, a new TV, a digital camera, a gift card, or anything else the consumer may need.

There are many companies that offer sweepstakes as a part of their incentivized marketing programs. The only thing that the consumer needs to do is enter the sweepstakes by providing his email address and any other information required. The companies charge the consumers a small fee for this service, but the fee is less than what they would be charged if they were sending their promotional material to the consumer.

Online sweepstakes are usually sponsored by a website that contains products that would fit the needs of the consumer. This website then pays the company that hosts the sweepstakes to get their advertisements placed on the site.

Online sweepstakes that are sponsored by a website will be quite easy to understand. The company that sponsors the sweepstakes is the one that puts a limit on how many prizes the consumer can win. When he enters the sweepstakes, he will be limited to choosing a prize that is within the number of prizes that the company has set forth for the consumer to choose from.

The consumer will need to follow the instructions that are provided to him in order to enter the sweepstakes. If he loses a game of chance, then he can usually get another chance by trying another option on the website.